Predicting the specific popularity of computers in Europe for 2024 involves considering several factors such as market trends, technological advancements, brand reputation, and consumer preferences. Based on existing trends up to October 2023, we can speculate on a few categories of computers that are likely to be popular in Europe:
1. Laptops:
MacBook: Apple’s MacBook line, particularly the MacBook Air with the Mseries chips, has a strong following due to its performance, design, and integration with Apple’s ecosystem.
Dell XPS: Known for its high build quality and excellent display, the Dell XPS series is likely to remain popular among professionals and creatives.
Lenovo ThinkPad: A favorite in the enterprise sector for its durability, keyboard feel, and performance, ThinkPads are expected to maintain a solid user base.
ASUS ROG Zephyrus: For gamers and content creators, highend gaming laptops like the ROG Zephyrus series can be expected to appeal.
2. Desktops:
Apple iMac: With continuous improvements in hardware, iMacs are favored for creative tasks and designoriented professions.
Gaming PCs: Custombuilt gaming rigs and prebuilt desktops from brands like Alienware and MSI will continue to attract gamers.
MiniPCs: Compact devices like the Intel NUC or the ASUS Mini PC could gain popularity for home office use and spacesaving needs.
3. Chromebooks:
These devices continue to grow in popularity, especially in educational settings, due to their affordability and ease of use. Brands like HP, Lenovo, and Acer will likely maintain a strong presence.
4. Gaming Consoles: While not traditional computers, nextgeneration gaming consoles from Sony (PlayStation) and Microsoft (Xbox) are also becoming more PClike in functionality and could influence the popularity of PC gaming setups.
5. Sustainablybuilt computers: With increasing awareness of environmental issues, computers that promote sustainability and energy efficiency might see a rise in popularity, with brands focusing on ecofriendly designs and materials.
Overall, the landscape will be shaped by advancements in technology (like improved processors and graphics), trends toward remote work and education, and consumer preferences for sustainability and performance.